CEBI
I created the visual identity for CEBI, a social work clinic in Puerto Rico that provides psychological and emotional support. The goal was to design a brand that felt approachable, trustworthy, and professional, while reflecting the clinic’s mission of promoting holistic wellbeing.
Client
Centro de Bienestar Integral (CEBI)
Date
July 2021
Industry
Health & Wellness / Social Work
Scope of work
Brand Identity
Logo Design
Visual Guidelines
Problem
CEBI needed a brand that could establish credibility and trust in a highly personal field. The identity had to balance professionalism with warmth, ensuring patients felt supported rather than intimidated.
Challange
The main challenge was creating a logo and identity system that worked seamlessly across both digital and physical platforms, from social media and websites to printed stationery and clinic signage, while staying consistent and recognizable.
Solution
The final design centers around a clean, versatile logomark paired with the Montserrat typeface for clarity and accessibility. A vibrant green palette was chosen to symbolize health, growth, and balance. The brand manual detailed correct applications, clear space, and do’s and don’ts, ensuring consistency across all uses. The result is an identity that feels clear, modern, and welcoming, aligning with the clinic’s mission to support emotional and social wellbeing in the community.
